The client wanted something that could communicate the core values of the company in one simple piece. And our concept was to show that NCA isn’t just about building great cheerleaders, but ultimately building strong-willed individuals. To do this we showed a cheerleader going through a tumbling pass. With each turn of the page her attire changed as her tumbling pass continued. Transforming her from cheerleader to a student ready to take on her future.
Art Director/Designer: Zack Ward ACD/Writer: Greg Hunter Writer: Andrew Tiu ECD: Tripp Westbrook Photography: Dennis Murphy Image Retouching: Imaginary Lines