CLIENT: LIVV Headphones
ROLE: Associate Creative Director
DELIVERABLES: Packaging, OOH, print, digital, sales materials, custom typeface, website
ROLE: Associate Creative Director
DELIVERABLES: Packaging, OOH, print, digital, sales materials, custom typeface, website
NO SLIP. ALL SWAGGER.
NFL veteran Mark Clayton created the first over-ear headphones built to stay put during movement. We helped him bring that vision to life, launching a performance-first brand with a bold, polished campaign designed to turn heads and disrupt the category.
NFL veteran Mark Clayton created the first over-ear headphones built to stay put during movement. We helped him bring that vision to life, launching a performance-first brand with a bold, polished campaign designed to turn heads and disrupt the category.
THE CHALLENGE
Mark Clayton’s invention solved a problem no other brand had tackled: designing headphones that actually stay on during intense training. But getting noticed in a saturated category dominated by giants like Beats and Bose would require more than smart engineering—it would take smart storytelling.
THE IDEA: BUILT TO MOVE
We leaned into the founder’s story and athletic roots, positioning LIVV as the only headphones designed with athletes in mind. Visually, the campaign fused clean product photography with bold, kinetic typography and high-contrast design, conveying energy, control, and motion in every asset.
Mark Clayton’s invention solved a problem no other brand had tackled: designing headphones that actually stay on during intense training. But getting noticed in a saturated category dominated by giants like Beats and Bose would require more than smart engineering—it would take smart storytelling.
THE IDEA: BUILT TO MOVE
We leaned into the founder’s story and athletic roots, positioning LIVV as the only headphones designed with athletes in mind. Visually, the campaign fused clean product photography with bold, kinetic typography and high-contrast design, conveying energy, control, and motion in every asset.
What We MadE
•Product packaging
•Website and digital campaign
•Out-of-home and print
•Sales materials
•Custom typeface
•Product packaging
•Website and digital campaign
•Out-of-home and print
•Sales materials
•Custom typeface
MY ROLE
I was the Associate Creative Director on the project, contributing to the campaign concept, defining the visual direction and treatment, and executing all visual elements, including packaging, OOH, digital, web, and print.
I was the Associate Creative Director on the project, contributing to the campaign concept, defining the visual direction and treatment, and executing all visual elements, including packaging, OOH, digital, web, and print.
Agency: Johnson & Sekin
CD/Art: Zack Ward
CD/Writer: Krista McCrimmon
Writer: Cody Tidmore
Producer: Rachael Sekin
ECD: Chris Sekin
ECD: Kent Johnson
Photography: Clay Hayner
Retouching: Mike Campau
CD/Art: Zack Ward
CD/Writer: Krista McCrimmon
Writer: Cody Tidmore
Producer: Rachael Sekin
ECD: Chris Sekin
ECD: Kent Johnson
Photography: Clay Hayner
Retouching: Mike Campau