In the world of cheerleading, summer camp is where the season begins. And every year, cheer coaches across the country receive a pile of brochures for different camps. They’re all pretty similar, and to be honest, most coaches already know which brand’s camp they want to attend. So instead of the standard brochure, we sent something a little more attention getting. And we intentionally made it mysterious, so those with allegiances to other brands would still go along for the ride with us.