CLIENT: Andrew Patterson, GED Media
ROLE: Creative Director, Designer
DELIVERABLES: Festival poster, key visuals
ROLE: Creative Director, Designer
DELIVERABLES: Festival poster, key visuals
THE FREQUENCY OF ATTENTION
When breakout film director Andrew Patterson asked me to design the festival poster for The Vast of Night, I couldn’t resist. This science fiction film became a standout at Slamdance, earned a glowing endorsement from Steve Soderbergh, and eventually garnered attention from Amazon Studios. I helped make sure it was impossible to miss.
When breakout film director Andrew Patterson asked me to design the festival poster for The Vast of Night, I couldn’t resist. This science fiction film became a standout at Slamdance, earned a glowing endorsement from Steve Soderbergh, and eventually garnered attention from Amazon Studios. I helped make sure it was impossible to miss.
THE CHALLENGE
In a sea of film posters vying for attention, how do you stand out? My goal was to design a poster that captured the eerie tone of The Vast of Night while cutting through the noise of festival crowds and drawing attention to the film.
THE IDEA: THAT SOUND LOOKS STRANGE
Inspired by the strange audio frequency that takes over the town in The Vast of Night, I created a poster that showcased the eerie sound waves spiraling out from the radio tower, where much of the film’s action takes place. It was essential for the design to both reflect the plot and be visually striking.
In a sea of film posters vying for attention, how do you stand out? My goal was to design a poster that captured the eerie tone of The Vast of Night while cutting through the noise of festival crowds and drawing attention to the film.
THE IDEA: THAT SOUND LOOKS STRANGE
Inspired by the strange audio frequency that takes over the town in The Vast of Night, I created a poster that showcased the eerie sound waves spiraling out from the radio tower, where much of the film’s action takes place. It was essential for the design to both reflect the plot and be visually striking.
What We Made
•Festival poster design
•Branding visuals for film festivals
•Festival poster design
•Branding visuals for film festivals
RESULTS
•The film earned the Audience Award at Slamdance
•Endorsed by Steve Soderbergh
•Picked up by Amazon Studios, with glowing reviews
Do I think the poster did all that? No, but it certainly didn’t hurt.
•The film earned the Audience Award at Slamdance
•Endorsed by Steve Soderbergh
•Picked up by Amazon Studios, with glowing reviews
Do I think the poster did all that? No, but it certainly didn’t hurt.
MY ROLE
As the designer and creative director, I combed through an early screening of The Vast of Night to understand the key themes and visuals. I developed the concept for the poster, designed the layout and composition, and worked closely with the illustrator to bring the concept to life with a distinctive, otherworldly style.
As the designer and creative director, I combed through an early screening of The Vast of Night to understand the key themes and visuals. I developed the concept for the poster, designed the layout and composition, and worked closely with the illustrator to bring the concept to life with a distinctive, otherworldly style.
Creative Director: Zack Ward
Art Director: Zack Ward
Illustrator: Carlos Flores
Art Director: Zack Ward
Illustrator: Carlos Flores